January 08, 2010

As part of Alzheimer Awareness Month, you may be hearing about the Alzheimer Society of B.C. and the Rising Tide study on your local airwaves throughout the province. AM 650 has generously provided permission for us to share three awareness ads with radio stations across B.C. Click on the sound clips to the right to hear the ads now.

Rising Tide: The Impact of Dementia on Canadian Society and Rising Tide: The Impact of Dementia on British Columbia 2008 - 2038, two reports released by the Alzheimer Society to mark Alzheimer Awareness month,  reveal alarming new statistics about the projected economic and social costs of dementia.

Currently, there are 500,000 Canadians living with Alzheimer’s disease and related dementias, a number that within a generation could reach more than one million people across the country. More than 70,000 people in B.C. are already living with a form of dementia and nearly 10,000 of these British Columbians are baby boomers under the age of 65. In short, our aging population is fueling a rising tide of dementia that threatens to overwhelm our health and social systems.


Awareness Radio Ads

Listen to the Alzheimer ads below:


Related News

New research is telling us to get moving

Brain Awareness Week (March 15-21) is a great time to think about your brain health and growing evidence supports the benefits of physical activity to reduce the risk for, or delay the onset of dementia. Read more...

Healthy eating tips for a healthier brain By Dr. Art Hister

Brain Awareness Week is a great time to hear about what’s new in brain research. But it’s also a great reminder for everyone to take care of their own brain health. There are many healthy ways to maintain and improve the health of your brain. Your diet is one way and here are a few easy tips to help you get started. Read more...

Documentary reveals realities of Alzheimer’s disease

Winner of the Best International Film award at the Indie Spirit Film Festival, Forgetful Not Forgotten is an intimate portrait of a family coming to grips with the realities of early-onset Alzheimer’s disease. Audiences in five B.C. communities will have the opportunity to see free public screenings in March. Read more...

Upcoming Changes to Office Hours

During the Vancouver 2010 Olympics and Paralympics (February 12 – 28, March 12 – 21, 2010), there may be some disruptions in the Lower Mainland. Read more...

Rethinking dementia

One of Canada’s top creative and rebranding strategists has responded to a recent public call to action and will be challenging British Columbians to rethink dementia. Rethink Communications has announced it will be donating their award-winning expertise to the Alzheimer Society of B.C. Read more...


More News >